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From defying all odds, writing, freestyling and producing beats at a very young age to becoming a fast-rising sensation in the music industry. The prolific rap artiste and producer popularly known as GRIFF (originally known as artist DCG) is set to win the heart of hip hop fans and music lovers across the world. He has become a household name for the effortless delivery of amazing vocal dexterity, flows and lyrics that has constantly melt the hearts of his listeners worldwide.
The Toronto based rapper is well known for his drop-dead performances that grabs attention in moments the audience cannot comprehend, giving them a joyful feeling that keeps them asking for more. Complimenting with his amazing rap dexterity, his resonant voice perfectly blended with flexibility and quick transition of incredible notes will leave you stunnedevery time he grabs the microphone to perform.
Growing up for Griff was all shades of bitter and sweet, from picking interest in music at the age of 4 while listening to records from various artistes from the 80’s like Duran, U2, Sting, Tears for Fears and Michael Jackson to mention a few. The demise of his sister, his close friend and mum eventually shaped him and the only thing that could make him focused duringthisperiod was to face his music.
Putting passion to his music, Griff has taken all the criticisms and reviews constructively, hereby creating an amazing turn around for his musical career. When he dropped his first studio album titled “DC comments” Griff tried to stress the power of speaking one’s mind and the use of freedom of expression in various mediums as human beings. With his new single “New Style” out, He is eager to let the world know that his music embody a smooth, mid-tempo urban vibe with the inclusion of beautiful instrumentalsbeside his diverse delivery, which sufficiently sets the mood which will linger in the minds of listeners.
Heavily influenced by the amazing Kanye west when they met at an autograph session in Toronto, Kanye advised him to stay true to his craft and work hard, little wonder he became the first Canadian act to be aired on France radio “Radio Laser, He had a record with Drake, and in 2008-2009, he got massive airplay on UK’s number 1 internet radio station which was a great feat for an independent artist as he was on the top ten count-down for 6 weeks straight. In 2010-2011, he got featured in the number 1 digital magazine “Alwayz Therro” where he was rated next withinstory headings that featured the likes of Jay-Z, T.I, and Rihanna.
In 2012, he got a whopping recognition from The Recording Academy 2012 Grammy Ballot for 4 categories. Between the period of 2012- 2016, he has featured in top notch magazines and earned massive airplays on various MTV programs and magazines like RBL and hip hop stardom to mention a few. In 2018, he met William Kofi and ever since, Griff has been receiving a lot of acceptances and airplays across Europe and in the US.
As a multi-faceted individual, this multi-talented rapper and producer through the fusion of urban-pop will be making heads turn as he is set to fill the gap that amazing acts like Kanye West, Akon, T.I, Jay-z, Krazyie Bone, 50 Cents, Pharrell Williams, Andre 3000, Timbaland, Snoop and Eminem used to fill. Off music, Griff is an unbelievably reserved but lively individualwho loves to produce if he is not writing.
